COMM 3100: Foundations of Media Industries
Popular, Scholarly, or Trade?
Scholarly, Popular, or Trade
An important part of gathering and evaluating sources for research projects is knowing the difference between popular, scholarly, and trade publications.
- Popular magazine articles are typically written by journalists to entertain or inform a general audience,
- Scholarly articles are written by researchers or experts in a particular field. They use specialized vocabulary, have extensive citations, and are often peer-reviewed.
- Trade publications may be written by experts in a certain industry, but they are not considered scholarly, as they share general news, trends, and opinions, rather than advanced research, and are not peer-reviewed.
|Popular Magazines||Scholarly (including peer-reviewed)||Trade Publications|
Current events; general interest articles
Research results/reports; reviews of research (review articles); theoretical discussions
|Articles about a certain business or industry|
|Purpose||To inform, entertain, or elicit an emotional response||To share research or scholarship with the academic community||To inform about business or industry news, trends, or products|
|Author||Staff writers, journalists, freelancers||Scholars/researchers||Staff writers, business/industry professionals|
|Audience||General public||Scholars, researchers, students||Business/industry professionals|
|Review||Staff editor||Editorial board made up of other scholars and researchers. Some articles are peer-reviewed||Staff editor|
|Citations||May not have citations, or may be informal (ex. according to... or links)||Bibliographies, references, endnotes, footnotes||Few, may or may not have any|
|Frequency||Weekly/monthly||Quarterly or semi-annually||Weekly/monthly|
|Ads*||Numerous ads for a variety of products||Minimal, usually only for scholarly products like books||Ads are for products geared toward specific industry|
|Examples||Time; Vogue; Rolling Stone; New Yorker||Journal of Southern History; Developmental Psychology; American Literature; New England journal of Medicine||Pharmacy Times; Oil and Gas Investor Magazine; Designer Magazine|
*Ads may not be visible when viewing articles through a library database
Identify whether each of these articles is a popular, scholarly, or trade publication: